Archive for the ‘Technology’ Category

PostHeaderIcon A new beginning

Well, I’ve finally done it. After about 2 years of procrastinating, dipping my toes in the water, then running for the hills again, I’ve finally decided to get “with the times” and learn more about blogging sites, and more specifically how to create websites using WordPress.

Up until now (today in fact), my website was hand made by me, using Photoshop. It took days and days of designing, slicing, uploading, testing, more slicing, more uploading and restesting, until it was finally right. It looked good, but it was tedious to do any updates on, so I avoided doing them all together. Then all of my Photoshop files got corrupted, so I couldn’t update my site even if I wanted to, at least not without recreating everything.

So this weekend I took the plunge, and got fully immersed in WordPress. And I have to say, it’s really not as scary as I thought it was going to be. In fact, I love it!

And so I’ve recreated my website in WordPress. I can easily update it, add to it, take things away, or change the whole look, within seconds. And now that I’ve started this new learning journey, I’m really excited to keep learning more. Because like any business, to grow, you have to keep learning.

When I first started out, I offered newsletter design & distribution services. And all people wanted were paper newsletters, printed and mailed out. Now, it’s uncommon to get requests for this kind of thing. Instead it’s all about electronic newsletters, email distribution, database management. And I had to decide to either stop offering the service, or update my skills to be able to accommodate this need. I chose to learn.

At least once a year, it’s important to take a good, long look at your business. Refer back to your business plan, and ask yourself some questions. Are you where you want to be? If not, why not? Is your offering still meeting your client’s needs? Are there steps you could take to improve? Do you need to move out of your comfort zone, and learn something new, to meet the demands of your target market?

We know that the fastest way to ruin a business is to stand still, so don’t take your clients for granted, because if you don’t move with the times to offer them what they want, they’ll find someone else who does. Never stop learning. Your clients will thank you for it.

Till next time,

Lia…