Archive for September, 2009

PostHeaderIcon Telemarketing

Just saying the word “telemarketing” gets a range of emotional responses from people.

Most people hate it, especially when it’s directed to them just as they are about to sit down to dinner! It can be very intrusive if it’s not done properly.

Some people, very few mind you, love it! It’s an opportunity to speak to people, to make a connection, and to help someone fill a need that they potentially didn’t even know they had! And those that love it are generally very good at it.

Next to word of mouth, ‘Business 2 Business’ (B2B) telemarketing is possibly the cheapest and most effective way to achieve many of your business goals. If it’s done well, telemarketing can assist you, amongst other things, to:
- Generate leads
- Convert enquiries into sales
- Build and clean databases
- Follow up advertising campaigns

But another emotion that the word “telemarketing” can elicit is one of FEAR!! A business owner can generally recognise the value of telemarketing, but when the time comes to actually pick up the phone and DO it, we get scared. Scared of rejection. Scared of the idea that someone we call might not like us, or want to speak to us. It’s an interesting quirk of nature that, as human beings, we crave acceptance, and as such we fear rejection from people that we don’t know, and will probably never speak to again. But that’s precisely why most people don’t like telemarketing; because we’re scared of rejection!

One of the services that eSpire Solutions specialise in is B2B Telemarketing. Our professional team of telemarketers can take this daunting task off your hands, so you don’t have to be scared any more. Just a few of the things we can help you with are:
- Database cleansing
- Script development
- Appointment setting
- Lead generation
- Campaign follow up
- Advertising sales

We have a highly trained, professional and dedicated team, and WE GET RESULTS!

If you would like to find out more about our telemarketing services, or any of the services that eSpire Solutions can provide, don’t hesitate to give us a call.

Till next time,

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